7-Eleven Promotion Drops Huge Initial Fee, Taco Bell App Installs Jump What do 7-Eleven and Taco Bell have in common? Two things are sure: both are in the business of distributing food products and both appreciate the value of increasing convenience for customers on the go. The very concept of 7-Eleven’s network of stores around the world is focused on making it easy for customers to find what they need. So easy that the brand’s penchant for availability is firm: 24/7 open doors (a bonus that customers have come to love and depend on). One of the key defining aspects of the franchise, this kind of convenience has certainly set the brand apart over the years. The name itself originates from its operating hours of 7am to 11pm dating all the way back to the brand’s start under that same name in the 1940s. Yet even further back into the 1920s, from a makeshift market designed for convenience in Dallas, Texas, what would become the 7-Eleven we all know today was already operating from 7am to 11pm.